gyaru ne demek?

Gyaru is a youth culture that originated in Japan, derived from the term “Gal” used to describe young girls. This cultural phenomenon gained popularity in the late 1990s and early 2000s.

Gyaru stands out among young people for its focus on fashion, makeup, hair, and lifestyle. The appearance of Gyaru girls is characterized by dark makeup, excessive tanning, high heels, colorful and long hair, and modern clothing. This style is diverse, and there are different subcultures referred to as “gyaru.” For instance, the “yamanba” gyaru style emphasizes vibrant makeup and hair colors, while the “ganguro” gyaru style is known for excessive tanning and colorful clothing.

While Gyaru culture has faced criticism from some segments in Japan, it is also acknowledged as a form of self-expression and showcasing individuality among the youth. Gyaru girls are often found in social settings at shopping malls, spending time with friends, reflecting the energetic side of youth life.

Over time, Gyaru culture has undergone changes, and certain subtypes have gained popularity. For example, the “onee gyaru” style aims for a more mature appearance, while the “hime gyaru” style targets a more princess-like look.

Supported by various media influences such as fashion magazines, J-pop music, and popular Japanese television programs, Gyaru culture is embraced as a way for young people to express themselves and create a unique style.